Articles  >  Know  >  Brand history: Borjomi mineral water

Brand history: Borjomi mineral water

Today we invite you to join our trip to the resort part of Georgia, to vicinity of the beautiful and cosy Borjomi town, the birthplace of the legendary Borjomi mineral water. One of the most popular and healthy mineral waters of the world, has been bottled here for several centuries.

The main export product of Georgia, which helps satisfy thirst and cure many diseases, Borjomimineral water has already acquired dozens of myths, legends and funny stories. In this an argosy of local folklore, it is difficult to distinguish true facts from beautiful fiction, especially since authors of most of the stories are the Georgians, world famous admirers of witty stories and long toasts with jokes and all types of funny humour tales. The official history of Borjomi mineral water springs backs to the 1830s-1840s, when Russian generals who served in the Caucasus, accidentally discoveredhealing powers of the area's mineral springs. However, there is another story, according to which, for several thousand years the ancestors of today's Borjomi residentsenjoyed local health-giving mineral water, both for drinking and taking thermal baths to keep body in tone. Allegedly, they discovered it when a deer shot on the hunt, fell down into the spring, jumped out unharmed, and gallopedinto the forest away from confused hunters.


The very word borjomi, by the way, means "fortress wall" and "war" - looking at the cosy resort town, protectedfrom enemies by gorge walls, you understand that you cannot come up with a better name for this place. This settlement with population of 13 thousand, in its present form, appeared thanks to mineral sources when in the middle of the 19th century the best Petersburg doctors and biologists went here to check how officers and soldiersare treated on water. Scholars were amazed, sincewater running over to the surface till present without any pumps, contains almost all the useful elements of the periodic table, and its purity due to filtration through soils and underground rocks is close to absolute. Since then, quality has been closely monitored, and for almost two hundred years of observations, the composition of the water has not changed even by molecule! The government decided to do business on the springs right after the positive verdict of doctors and biologists: the relatives of the Russian Tsars were engaged in the Borjomi project until the fall of the Romanov dynasty. The project was ambitious: to launch a mass production of mineral waterand to build a resort in thishard-to-get gorge that is not inferior to either Karlovy Vary or Vichy.


Through the mountains, remote Georgian villages and turbulent river of Kura, they built a narrow-gauge railway, electricity, telegraph, bridges to Borjomi - just within20-30 years. Same time, in 1860-1870 they quickly built bottling plants, transport infrastructure to deliver water to the major cities of the Caucasus and further to St. Petersburg, Moscow, and Kiev. Interestingly, until the 1950s, bottles at the local glass factory were blownmanually, job on the water production was incredibly prestigious, and people worked for decades at the plant. By the end of the 19th century, Borjomi became one of the most popular resorts of the Empire, the recreation destination for wealthy people and even the royal family - summer residences and palaces were built for them, nowadays they are used for tourists excursions. The agricultural mountainous region, thanks to the water, started living an active life much visited by artists, writers and businessmen.


In the 20th century, literally at its very beginning, Borjomi gained world recognition because the royal chemist Friedrich Moldenhauerdeveloped a method that allowed extending the shelf life of bottled water. He invented to saturate it with carbon dioxide. Thanks to this, residents of European cities at exhibitions in German Dresden and Belgian Spa learned about the miracle water from Georgia. Western experts immediately appreciated its healing properties, noting that the main feature of Borjomi is that, rising to the surface from a depth of 200 to 1500 meters, water passes through various rocks that purify and enrich it, and especially through volcanic layers, giving the most important microelements - calcium, magnesium, sulphur and others. This composition especially helps solving problems of gastrointestinal tract.


Not surprisingly, the Bolsheviks who succeeded the Romanovs appreciated the resort and its waters: Stalin and other party leaders often came here on vacation and sent their relatives to the local clinics. Soviet industrialization, of course, changed the concept of the city - a bourgeois health care town with European streets and aristocratic moods, had to remain in the past. it was replaced by typical communist city-factory, so the enterprise's capacities increased, new bottling workshops opened, new experts were engaged. All this allowed increasing the volume of export - in the 1980s, more than 400 million bottles were shipped abroad per year! Interestingly, the demand was in the "enemy" Western countries and even in the United States, which paid for water by foreign currency.


Despite such a large scale of consumption, according to recent estimates of scientists, the reserves of curative water in Borjomi will surely last for several centuries. Today, this water is still popular, and after the fall of production in the crisis of the 1990s, the volume of exports starts to approach the Soviet one - for Georgia this is not just a "bread-making" enterprise, but also a symbol, national pride, therefore, the plant has the most modern equipment, and a job here is still a great privilege. Around the workshops, there is a beautiful Borjomi Park, which is very pleasant for a walk, and there you cansip water pouring from underground. It tastes and smells stronger than the bottled product. In the production process, it is slightly purified and saturated with natural CO2, which allows it to be stored longer. Anyway, it is a matter of taste, local residents, for instance, prefer drinking "from the ground", soremember that bad Borjomiwater just does not happen!


Interesting facts about the brand:

- As of today, Borjomi water is officially represented in 41 countries.

- The water temperature at the time of reaching the surface is 37-38 °C.

- The first in the USSR GOST (All-Union State Quality Standard) for mineral water was developed on the basis of Borjomi. According to the world quality standards, Borjomi mineralwater meets the highest level.

- The total length of the pipeline "source - plant" is 25 kilometres.

- There are 22 wells designed for water extraction near the town, only 9 of them are in operation, the rest are reserve wells.

Main photo

It will be interesting:
They need warmith. Where birds stay for winter
As a child I could spend hours gazing at the sky and spying majestic flocks of birds winging their way south. For a kid this movement was a real magic. Today my bookshelf hosts almost no books about magic, though I am still excited about feathered tribes travelling in hope to land on their winter grounds.
Architecture of art: New Georgian buildings
Georgia, which a little more than ten years ago hit the path of serious reforms, has changed much, not only becoming more democratic and more successful, but the state has also updated its look. Architects from around the world successfully worked here creating over all the territory a number of important and unique objects symbolizing country rebirth. It is a new Georgian architecture that we would like to tell you today.
Brand history: Louis Vuitton – Suitcase Breakthrough
The most recognizable brand in the world and one of the oldest in France, Louis Vuitton is a symbol of luxury, elitism and aristocracy. It all began with high-quality suitcases, then proceeded to various kinds of bags and nowadays the brand produces everything: women's clothes, men's clothes, outfits for children, footwear and accessories. At that, currently Louis Vuitton doesn’t operate only in luxury segment - they have expanded their influence to pret-a-porter.
Brand history: Revlon - Revolution of colour in the world of beauty
His greatest achievement is the creation of a long-lasting colour nail enamel. However, there are other significant inventions on his account: hair spray, waterproof mascara, liquid foundation cream... What would we do without Charles Revson, the exalted and wayward genius who did not have proper education? It was he who invented all these women's essentials and created the legendary Revlon.
A jewelry approach to perfection
Behind the window sad eyes of old man peered at Petrograd engulfed by revolutionary fire. This fire spread on his life's work: a proud four-story building was invaded by noisy commissioners and sailors, whose presence seemed a cruel joke after regular customers. Workshop owner Carl Gustavovich Fabergé, apparently, noticed in this chaos approaching decay of his career. However, he could have a secret gleam of hope for another life of his heritage. If only he knew that it would come true, maestro would hardly have lost his spiritual strength...
On the rails overhead: Wuppertal cable way
The German city of Wuppertal, according to statistics, is not included even in the top ten most popular tourist destinations in Germany. In addition to the legendary dancer Pina Bausch, the same-name football club and the world-famous film director Tom Tykwer, whose career began in city movie clubs, Wuppertal seems to have nothing to boast about, but as soon as you learn about local transport - the city with its unique suspension monorail, it becomes so coveted for travelers.
We were there: Gudauri
In Gudauri it is easy to feel time, pinch it between your fingers and stretch it in space, tuning up your inner rhythm to a sensation mode. There are no deadlines, annoying neighbours and reckless guys driving out to oncoming traffic lane. All this hustle and bustle seem illusory and momentary. Here, in Gudauri values are different. The mountains do not tolerate fuss, inner dialogue and self-criticism. The greatest pleasure is just to contemplate at them.
Brand history: Cirque du Soleil
Spectacular show project Cirque du Soleil rocked the world of circus art to remind that circus can not only entertain but also create new reality. Crazy experiments on human body defy any power on gravity and miracle-plays of sound and light lure the audience into a twilight labyrinth of philosophical dramas letting them get to the sun together with characters of stagings.
MUST-WATCH VIDEO: And some tea to Room 13, please!
This beverage became so deeply ingrained in the life of humans that we sometimes even fail to notice putting a kettle on a stove. There are thousands ways of best-loved beverage brewing in the world. OUTLOOK offers the best of them to your attention.
Brand history: Amouage
If every historical event had its own unique fragrance, this very event would have been remembered to everyone thanks to its ineffable mixture of incense, sandalwood, musk, amber and myrrh. We are talking about the history of birth and development of Amouage perfume house or, as it is often called, Oman's Treasure.
Brand history: Maserati
The cars of trademark Maserati are not only for speed and reliability but also for the incredible feeling of style. Indeed, other famous brands cannot boast of similar stylish features even if they are aware of the subtleties of technologies and design. Outlook will tell you when and how they started creating the masterpieces on the wheels. As well, we’ll talk about the difficulties they faced and an overnight success they became.
Brand history: Jean Patou
He succeeded in understanding the boisterous spirit of the twentieth century to transform the ideals of the epoch in the fashionable fancies. Joy, speed, and easiness represent emotions that help to sell, but the recollections connected with the brand of Jean Patou will be verily like that.
Brand history: Davidoff
He earned his first pesos dancing tango and the Charleston. Worked as a welder in Buenos Aires and stopped at nothing to collect his start-up capital. Obsessed workaholic, he always tried to look snob. Smiling with clients and unbearably demanding with colleagues. On birthday of Zino Davidoff, read in OUTLOOK a story of a Ukrainian-born budding violinist who gained for his brand quite literally royal audiences.
The new Ambassador of Georgia to Ukraine is assigned
Gela Dumbadze commenced the duties of the Head of diplomatic mission of Georgia to Ukraine and gave the copies of credentials to the deputy minister of foreign affairs of Ukraine on the issues of European integration Elena Zerkal.
The first international scientific conference “Ukraine and Georgia: diplomatic relations, international ties, cultural diplomacy” was held
On 10-13 May, the International scientific conference “Ukraine and Georgia: diplomatic relations, international ties, cultural diplomacy” dedicated to the 25th anniversary of the establishment of the Ukrainian-Georgian diplomatic relations at the current stage of our countries’ development took place in Batumi.
Brand history. Estée Lauder : Homespun concoctions converted to start-up
The history of this business empire started at a small home kitchen. For journalists, however, another story was coined with genteel background and high society pleasures, but they dug the truth out in 1985. By the time Estée Lauder owned a skyscraper in Manhattan, apartment in London and blue lagoon in Palm Beach.
Brand history: Discovery Channel
Today Outlook tells about another inspiring example of how a dream can become a lifetime project. Creation of one of the most successful channels in history of television – Discovery Channel, followed by a huge media empire Discovery Communications, simply cannot but motivate to own great engagements.
Not golden fleece of Georgia
Georgia would become another place without wine, as it is known by everyone. However, sheep makes Georgia a bit special and similar to what we have known about this country. At the beginning of autumn and at the end of each spring thousands of farmers gather ‘harvest’ which is not less valuable that one collected by vignerons, particularly, wool. My name is Irena Timotievich, I have travelled along Georgia, and in this article I would like to tell you how and why they do it.
Brand history. Sukhishvili Georgian national conquered summits of small Georgian dream
Iliko, who devoted all his life to dancing, actually bequeathed to his descendants to do everything possible for his family name remained on posters forever. 70 years later, millions of people in hundreds of countries are buying tickets where in different languages, without translation one can easily read the name of Sukhishvili.
Tbilisi is the capital of...
Each city of the world has own unique recognizable face that sticks in memories of travelers. Face of Tbilisi matures and improves with time, acquires noble European features without losing distinctive twinkle in its eyes…
Outlook facebook page