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Brand history: Swiss knife
There is probably no man on Earth who wouldn’t have a Swiss knife or its look-alike. And though the idea of a pocket knife may have originated nowhere near Switzerland, it gained global fame thank to a Swiss Karl Elsener and is now associated unbreakably with his motherland and perfect Swiss quality. OUTLOOK tells the story of the most famous and popular knife of the world.
14.03.2019 | Switzerland, brand history
Brand history: Louis Vuitton – Suitcase Breakthrough
The most recognizable brand in the world and one of the oldest in France, Louis Vuitton is a symbol of luxury, elitism and aristocracy. It all began with high-quality suitcases, then proceeded to various kinds of bags and nowadays the brand produces everything: women's clothes, men's clothes, outfits for children, footwear and accessories. At that, currently Louis Vuitton doesn’t operate only in luxury segment - they have expanded their influence to pret-a-porter.
14.05.2018 | brand history
Brand history: Revlon - Revolution of colour in the world of beauty
His greatest achievement is the creation of a long-lasting colour nail enamel. However, there are other significant inventions on his account: hair spray, waterproof mascara, liquid foundation cream... What would we do without Charles Revson, the exalted and wayward genius who did not have proper education? It was he who invented all these women's essentials and created the legendary Revlon.
23.04.2018 | brand history
A jewelry approach to perfection
Behind the window sad eyes of old man peered at Petrograd engulfed by revolutionary fire. This fire spread on his life's work: a proud four-story building was invaded by noisy commissioners and sailors, whose presence seemed a cruel joke after regular customers. Workshop owner Carl Gustavovich Fabergé, apparently, noticed in this chaos approaching decay of his career. However, he could have a secret gleam of hope for another life of his heritage. If only he knew that it would come true, maestro would hardly have lost his spiritual strength...
Brand history: Borjomi mineral water
Today we invite you to join our trip to the resort part of Georgia, to vicinity of the beautiful and cosy Borjomi town, the birthplace of the legendary Borjomi mineral water. One of the most popular and healthy mineral waters of the world, has been bottled here for several centuries.
Brand history: Cirque du Soleil
Spectacular show project Cirque du Soleil rocked the world of circus art to remind that circus can not only entertain but also create new reality. Crazy experiments on human body defy any power on gravity and miracle-plays of sound and light lure the audience into a twilight labyrinth of philosophical dramas letting them get to the sun together with characters of stagings.
16.11.2017 | art, brand history
Brand history: Maserati
The cars of trademark Maserati are not only for speed and reliability but also for the incredible feeling of style. Indeed, other famous brands cannot boast of similar stylish features even if they are aware of the subtleties of technologies and design. Outlook will tell you when and how they started creating the masterpieces on the wheels. As well, we’ll talk about the difficulties they faced and an overnight success they became.
12.10.2017 | brand history
Brand history: Jean Patou
He succeeded in understanding the boisterous spirit of the twentieth century to transform the ideals of the epoch in the fashionable fancies. Joy, speed, and easiness represent emotions that help to sell, but the recollections connected with the brand of Jean Patou will be verily like that.
10.07.2017 | fashion, brand history
Brand history: Davidoff
He earned his first pesos dancing tango and the Charleston. Worked as a welder in Buenos Aires and stopped at nothing to collect his start-up capital. Obsessed workaholic, he always tried to look snob. Smiling with clients and unbearably demanding with colleagues. On birthday of Zino Davidoff, read in OUTLOOK a story of a Ukrainian-born budding violinist who gained for his brand quite literally royal audiences.
Brand history. Estée Lauder : Homespun concoctions converted to start-up
The history of this business empire started at a small home kitchen. For journalists, however, another story was coined with genteel background and high society pleasures, but they dug the truth out in 1985. By the time Estée Lauder owned a skyscraper in Manhattan, apartment in London and blue lagoon in Palm Beach.
30.04.2017 | brand history
Brand history: Discovery Channel
Today Outlook tells about another inspiring example of how a dream can become a lifetime project. Creation of one of the most successful channels in history of television – Discovery Channel, followed by a huge media empire Discovery Communications, simply cannot but motivate to own great engagements.
Brand history. Sukhishvili Georgian national conquered summits of small Georgian dream
Iliko, who devoted all his life to dancing, actually bequeathed to his descendants to do everything possible for his family name remained on posters forever. 70 years later, millions of people in hundreds of countries are buying tickets where in different languages, without translation one can easily read the name of Sukhishvili.
09.02.2017 | Georgia, art, brand history
Brand history: Baileys
It is available in virtually every fine restaurant, café or home bar. Among a variety of various containers with as various kinds of spirits, the real connoisseur will off the bat recognize the famous bottle with the label that has green landscape on it and where writing Baileys shines. This liqueur is made on the basis of whisky and cream, for its unique palatability traits gastronomists nicknamed it “creamy miracle”.
29.01.2016 | Ireland, brand history
Brand history: Chupa Chups
From the very first glance, Chupa Chups lollipop awakes considerable interest and curiosity, and the look of the swirly, colourful wrapper beckons and invites to open and lick it quickly. Today we will tell you success story of this goodies company and how was born the idea to create a world-famous candy. But first things first.
14.12.2015 | brand history
Brand history: Coca-Cola
It owes its appearance to black slavery and Prohibition. It was originally sold in chemist’s shops as a remedy for nerves and impotency, and today 80% of Earth population drinks this beverage. World brand “Coca-Cola” celebrates 129 years of existence this year.
08.05.2015 | brand history
Brand history: Cadillac for president
The car that can be without a doubt called an American dream is “Cadillac”. It is distinguished by its considerable dimensions and luxurious appearance. It was this brand that became the first registered automobile trade mark in the United States and it is the one that remains the most prestigious on the territory of the New Word through present. Suffice to say that for over 80 years presidents of the USA opt exceptionally for “Cadillac”.
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