Not being an official holiday, White day is still very popular. This holiday appeared in 1965, when one of the Japanese confectionery companies organized an advertising campaign, which called on men to reimburse the chocolate gifts received for the 14-th of February with their white marshmallow.
The fact is that in
Women did not have to feel unfortunate, so it was suggested to arrange a White Day - its celebration was appointed on the 14-th of March, a month after the Day of all lovers. It became compulsory that men who received Giri Choco on Valentine's Day must present gifts in return on the White Day to all women who congratulated them.
On the White Day it is necessary to bring gifts of white color. Usually it is white marshmallow, white chocolate, if it is a "compulsory" gift, it can also be jewelry or underwear, if the gift is for a beloved woman. It is noteworthy that in Japan there is a rule according to which the cost of a gift for the White Day should increase the cost of a gift for Valentine's Day in two-three times.
According to the materials of anydaylife.com