On this day Chanel №5 was produced

These spirits were created by the former court perfumer of the Russian royal family, Ernest Bo, at the request of Coco Chanel.

Chanel asked the perfumer to create an artificial fragrance of a woman. The only truly refined fragrance the designer considered the smell of a clean, thoroughly washed body, everything else was for her a bad taste and a sign of bourgeois style.

Bo creates a series of probes under the numbers, with different combinations of ingredients. Chanel chooses from them a probe at number 5. It consisted of 80 different ingredients. The fragrance was complex, completely unique and not like anything else.

For a long time to think about the name did not have to, the spirits of Coco decided to give his name. The decoration of the bottle with the aroma became revolutionary. In those years it was popular to decorate vessels with perfume, like a work of art, Chanel decided to act differently. Its aroma was poured into simple rectangular bottles, similar to male cologne. And now almost a hundred years, this bottle does not change its appearance. The shape of the perfume bottle Chanel No. 5 became a classic example of the twentieth century and is an exhibit of the New York Museum of Modern Art.

But the most loud advertisement of spirits was the case in 1954. A journalist who interviewed Marilyn Monroe asked: "What's on you when you go to bed?" Answer of the famous actress: "A few drops of Chanel No. 5, became the famous slogan of the advertising company.

Based on calend.ru