Articles  >  Know  >  STORY OF BRAND: MASERATI


Author: 12.10.2017 |
The cars of trademark Maserati are not only for speed and reliability but also for the incredible feeling of style. Indeed, other famous brands cannot boast of similar stylish features even if they are aware of the subtleties of technologies and design. Outlook will tell you when and how they started creating the masterpieces on the wheels. As well, we’ll talk about the difficulties they faced and an overnight success they became.

In the basis of Maserati brand there are family relationships, the sturdiest fundamental for any business and quite typical for quick-tempered Italians who, even after getting older and moving around the world do not forget and respect closest people. The traditional Mediterranean family atmosphere was played out in the cinema and literature with different caricatures. But, actually, it causes even jealousy because of its warmth and sincerity. Our today characters, brothers Maserati from Bolognya loved each other so much. It illustrates the current situation in Italian families even though the famous brothers were born on the border of XIX-XX centuries. In general, this family had six brothers, and all of them contributed a part of their soul in the common deal that started after the eldest brothers Carlo and Alfieri got keen on the races.

Photo: mаserа

In several years brothers Maserati who used to be the real children of new technical century and worked in different workshops decided to create their own car atelier Società Anonima Officine Alfieri Maserati in 1914. The director of that was their eldest brother, Alfieri. The company logo was invented by the middle brother Mario who drew the famous trident, the element of legendary fountain, the decoration of the main Bolognya’s square. Exchanging ideas and having got a significant experience of work, the brothers were quite enthusiastic about their work. They represented their workshop, firstly, as the place which improves racing cars. To cut a long story short, they did tuning and were famous only among similar professionals.


The real breakthrough for brothers happened on the 25-th of April 1926 when the totally constructed car Maserati Gran Prix 1500 won the prestigious races Targo Floria. By the way, Alifieri was driving this car in the races. Afterwards, the company that used to be unknown got adored by the mass media and the tournaments saw their numerous victories. Maserati stopped doing tuning of the cars belonging to other trademarks. The family completely switched to the work over their own supercars. As the specialists said, the main reason of brothers’ success is the revolutionary projection of 4-, 6-, 8-, 16-cylinder power aggregates. Eighty years ago the speedy indicators of the cars Maserati in 130 horse power just made competitors crazy and fascinated the specialists because even today the similar figures cause respect. So, it is not astonishing that all 1930s when their cars only won different tournaments, the racers from Europe and their rivals were passionate about possessing their technologies. Being the strongest constructors, Maserati were really weak businessmen who could not sell and promote their production. It led to the controversial situation, particularly, triumphs at the highways and problems with the loans. The creditors made Maserati sell the family business to other brothers, Orsi, the wealthy noble people.

History og brand: Cadillac for president

The next ten years represented absolutely another epoch and the history of small family business transformed into the huge corporation. Orsi understood which kind of treasure they got and their committed wise things. They left Maserati work in the company completely giving them technical and design questions and dealt only with commercial issues. The personnel of the company was taught from the brothers with the nuances of collective work, the cars were successfully sold to other countries, the racers continued praising them while the wealthy people gave giant amounts for the possession of the legendary models such as Maserati 8CTF.

Photo: i.whееlsа

Things looked up then, that’s why after ten-year contract of the brothers ended and inside the corporation there were genius engineers growing who took all the subtleties of the production from the founders and developed them to even greater breakthrough, Orsi Gruppo stopped working with the famous family. Then, the next stage of brand’s governing started that continues up to now. The ways of brothers who gave their name to the brand did not cross with this company. They tried to develop a new company O.S.C.A. but it was unsuccessfully, so, they were not able to stay closer to their first construction triumph…

Ignition takes it all!

Today Maserati, as well as any other successful product lived more than his creators and it feels quite confident. Their main office has been working in Moden for about fifty years. It was decided to move cities from Bolognya, and the trademark became the possession of industrial group Fiat even though after the epoch of Orsi Sitroen and De Tomaso were the owners of this company. At the end of 1950s Maserati started producing not racing cars but usual ones, but the tournaments, such as Formula 1 went on seeing their cars as the winners. The demand on ordinary cars was higher than on the sports ones, as market is market. Certainly, it is hard to get rid of the roots because in Mаserati Quаttroporte and Mаserati Grаn Turismо there is a sense of style and reliability as well as the inborn passion for speed. Moreover, it is not only a kind of sensation. The ordinary cars are able to get incredibly high speed for some seconds in case one presses the pedals more.

Photo: mаserа

The interesting facts about Maserati:

- In the years when the company was in the possession of brothers Orsi, in Italy the greatest magnificence belonged to Benito Mussolini whom all the industrial producers of the country tried to do a favor and give the ‘personal and eternal automobile’. Not only did duche love the trademark Maserati but also he ordered their engineers to produce the engines and parts for military cars. The famous connoisseurs of Maserati in all the times have been different successful people. Bono, Marcello Mastroianni, Luciano Pavarotti, etc talked about their love to the brand and boasted of the purchase of its production.

Palio del Papero: Not Just Birds

- In 1950s when the brand came to the range of ‘civil’ ones, the engineers tried to make motorcycles for a while, but they did not become an overnight success in this area.

- According to the information known from the commercial mystery of the production, every car comes through nearly 700 different testing at the plant.

- On the border of 1930-1940 American racer, Wilbur Shaw who drove Maserati 8 CTF won Indianapolis 500 twice. Since then, no other Italian car won these legendary American races. 

It will be interesting:
Person of the Year: Benchmarks for Success
The winners of the international and special prizes of the 22nd nationwide program. Person of the Year – 2017 were designated.
President accepted credentials from the ambassadors of Netherlands, Lebanon, Sudan
President of Ukraine Petro Poroshenko accepted credentials from the ambassadors of several foreign countries: Netherlands - Eduard Hoeks, Lebanon - Ali Daher, Sudan - Mohamed Eisa Ismail Dahab.
VIDEO. Bethlehem: perfect holiness
The Embassy of Palestine in Ukraine and personally Ambassador Extraordinary and Plenipotentiary Mohammed Al-Assad organized a trip for journalists to Palestine. OUTLOOK team was among them. We launch a series of videos about this country and start with Bethlehem!
Christmas Eve and What’s to Follow
Christmas arrives with a warm overjacket on its shoulders. At night it brings warm light of the first evening star and in the morning it wakes you up with shine of white but warm sun. If my great-grandmonther’s grandmother had been asked about her Christmas feelings, I believe, her words would have been identical to mine. Because together with a bowl of kutia, generations of Ukrainians transfer their traditions from hand to hand.
Austria Tyrol area is very distinctive. It has its unique cuisine, and even its own style of singing. Here the centuries-old history is perfectly coupled with natural beauty and sport facilities. Top of diversity manifestation is small mountain town of Innsbruck. It is the administrative centre of Tyrol, as well as one of the cleanest places in Europe, popular sports resort and a world-famous centre of contemporary art.
They build ice hotels and carve ice fountains pouring white wine, make samovars and even kerosene lamps. Photographers went even far and got the hand to use dry ice to create the effect of smoke and fog in picture. In search of more and more sophisticated ways to use frozen water, humanity almost forgot about another fascinating feature it suggests. So, dig into your wardrobes and find lovely hats with pompoms, fluffy "ears", scarves, mittens, sweaters and... skates. In the spirit of holidays, OUTLOOK prepared for you a selection of the world most popular ice arenas.
The Snow Queen would envy…
Icerink instead of heated floor. Bomber hat and a puffer jacket as an alternative to terry robe. Eco-hotels and cafes in Canada, Romania and even hot Dubai offer a possibility to have leisure time a-la North Pole.
The cold season brings not only such important things as wrapping into a reindeer sweater, drinking hot chocolate and once again reviewing Christmas comedies. Thus, sport has not been canceled yet, so OUTLLOK compiled top five ski resort bucket list for you to cheer up and get out of your winter sleep.
Unique Lapland: country of wonders within the Polar circle
The closer winter holidays are, the louder all-nation weeping for the lost charms of New Year night is. Rains, fogs, and ordinary tiredness obstructed the way of joy into city, and fairy-tale stands back at the North, in far Lapland. The shivering glow of the polar lights fleshes out the ancient tales and blows off the golden dust from the holiday cards directing way to the village of Santa Claus where Christmas fires have never gone down.
Vitamins, development of resistance to cold, correct day regimen... That's all good and useful, especially when the winter weather swirls in, but sometimes we all have to pamper ourselves and at the same time to be protected against germs and colds. And the best way to do it is to sip some mulled wine.
A little son came to his father and suggested to run away from mom and granny to the North Pole? Now, do not indulge into tragic speeches of severe frosts, pitch darkness of the polar night and hungry polar bears! Give a conspiracy wink to a little brave one, and give him a real man's job for his school winter holidays that is to learn how to build an igloo, night shelter in ever-frost lands.
The most beautiful churches in the world: charm and divine power
The architecture of temples has interesting and sometimes controversial history. Quite often the novelties and fundamentals of movements in architecture started with the building of temples with sophisticated design. The Polish Roman Catholic churches are rather bright in their beauty.
The citizens of Otavalo valley. Useful Indians
They didn’t get as much problems from conquistadors as other native people of Latin America had. The rumors touched the interesting fact how the inhabitants of valley Otavalo quickly reached royal chambers. They also were masterful in getting the cloth from wool of lamas and vicunas created by the Indians. Spanish men put a render fee to the high art while Otavalo citizens were called as ‘useful Indians’.
Departure: Satoyama
In Japan there is a city with the citizens who trust each other. It seems that they drink water from one source that flows along their houses. As well, they wash hands after the meals in the same places. Satoyama in translation means an ideal place for life in harmony with the nature. It is situated in Northern prefecture Gifu that is isolated from the rest of the world with the mountain tops and rice fields.
Vitaliy Klichko organized diplomatic reception honor of New Year holidays
The mayor of Kyiv Vitaliy Klichko carried out traditional diplomatic reception in the city administration on the occasion of upcoming holidays, New Year and Christmas.
The Embassy of Sweden in Ukraine celebrated Saint Lucia Day
On the 13-th of December in Kyiv some traditional Swiss holiday, Saint Lucia Day, was celebrated.
The Embassy of Spain to Ukraine organized official events in Kyiv
On the 13-th of December in National library of Ukraine for children the ceremony of giving books happened. Afterwards, in the residence the Ambassador Extraordinary and Plenipotentiary of Spain to Ukraine Silvia Cortes Martin organized diplomatic reception.
The Ambassador of Kazakhstan organized diplomatic reception in honor of Independence Day
In honor of the 26-th anniversary of Republic Kazakhstan, in Kyiv the reception was carried out. In honor of this event in Kazakhstan as well as all around the world the important official and celebration events are going, such as conferences, round tables, diplomatic receptions.
When Hawaii folk costume is mentioned, imagination immediately pictures a hula skirt with lei flower necklace and coconuts; the same immediate association is gorgeous sari embracing India; while Japan is tightly folded into silk kimono.
Departure: Yemen
Many scientists and historians unanimously agree that Middle East, particularly, Arabian semi-island is the cradle of human civilization because almost every nation among those present there is one of the most ancient on our planet. In this list there are citizens of Yemen who created the interesting in a travelling way country bounded by two seas and Indian Ocean simultaneously.
Outlook facebook page