RU  UK  EN
Статьи  >  Enjoy  >  Brand history: Discovery Channel

Brand history: Discovery Channel

Автор: 24.02.2020 | nature, brand history, technologies
Today OUTLOOK tells about another inspiring example of how a dream can become a lifetime project. Creation of one of the most successful channels in history of television – Discovery Channel, followed by a huge media empire Discovery Communications, simply cannot but motivate to own great engagements.

Nowadays it is hard to believe that Discovery with its annual turnover exceeding seven billion dollars, started slightly over thirty years ago as a small start-up at University of Alabama. It was there where Founding Father of the media corporation John Hendricks first studied and then worked at the turn of 1970s-1980s.

Photo fullhdpictures.com

Born in an ordinary American family, he was interested in two things since a child: science and cinema. And by science we mean the broadest sense of the word – Hendricks was engrossed with reading both historic memoires and back-then modern researches in physics, chemistry and computer studies. Upon graduating with a baccalaureate degree in history, he started working at audiovisual department of his native university, where his fancy for movies and popular science couldn’t have come in handier. It was doing this work – looking through thousands of various movies, both documentary and educational, purposely filmed for universities and schools – when John Hendricks realized, that he wanted to facilitate such content to the masses.Photo wallpapersafari.com

However it wasn’t at all easy for him to move in this direction because back in 1980s even very developed and bold American television didn’t offer its audience too many high-quality popular science shows. It was believed that there was no way they could compete with series, political projects of the Cold War era and feature films in terms of ratings. Therefore at first TV-moguls treated Hendricks’s suggestion to create a whole channel to broadcast educational projects skeptically. Still, United States wouldn’t be United States if they weren’t a country of opportunities. Hendricks kept looking for partners not only among TV-crowd but simply among those who could help with initial capital: seek and ye shall find. Successful investment company Allen&Company, engaged in everything but media business, put trust in the project by allocating 5 million dollars on its development.

June 17, 1985 became the day when television was changed forever – Discovery Channel went on air for the first time for its first 156 thousand subscribers. Hendricks and his team weren’t only professionals offering viewers highest-quality content from all over the world, best research movies and popular science films. They were also dare-devils showing truly worthiest stuff not being afraid of censorship. Coverage from Asian countries, African nature and Eastern European life – American television suddenly acquired a window through which to look at the entire planet. Audience of the channel grew by leaps and bounds and four years later it was watched not just in the United States but also in the United Kingdom and Scandinavian countries and yesterday’s skeptics queued hoping to invest at least something into the channel to become its part. Further history of the brand Discovery is a chain of victories and records because there are few channels able to boast of such reputations and quality of content for so many years. The channel itself that turned into a corporation and launched numerous subsidiary projects serves as a role model for others till now because nowadays it is watched in two hundred countries of the globe and number of subscribers rose beyond three billion a long time ago. Explorers of the media field distinguish 3 fundamental reasons for such success.Photo wallpapercave.com

First – it’s the content, all the shows aren’t fictional because their scripts are dictated by life itself. The slogan of the channel – The World is Just… Awesome – reflects the idea of broadcasting in the best possible way. Filming in various nooks of the planet, unique scientific discoveries live on air, countries and peoples with distinctive color, anthemizing beauty of nature and might of human brain. Each season authors find things to surprise the audience with. Projects don’t lose their significance because they keep up with the times and cover current trends of our lives and things that millions care about.

Second, Discovery is appealing because it is always in the lead when it comes to technologies. High-end equipment, amazing graphic and visual effects and large-scale experiments. While earning a great lot from subscription, the corporation invests significant share of resources into budgets of its projects that equal to Hollywood movies in terms of sound and picture. This is probably what primarily makes John Hendricks, who personally supervises production and takes active part in work of the corporation, different from majority of other media bosses whose main goal is to earn more and more money. Third success factor of no small importance is intelligent promotion. For instance, when Discovery comes to a new country and launches a new project there, very popular people of the region are often invited as hosts – actors, scientists, show business figures. Thus programs become not just boring muttering of unknown hosts about plant biology – they turn into full-fledged shows with charismatic faces in shot. Same is true about their commercial campaigns – trailers, teasers, virus videos – all the content that precedes a project is a premium-class product, thus, having watched commercials one is sure to develop a desire to watch the entire program. Fonts, prints, logos – everything is meticulously elaborated by modern designers therefore each new generation of viewers believes that the channel was launched just about yesterday while in fact it is already in its thirties.

John Hendricks still runs his creation and doesn’t even think of halting. He has new and new projects in mind, inspiration to them he draws all over the world. According to him, he doesn’t think of Discovery as his job because he simply does labor of love and does it in planetary scale: he used to present important popular science movies to students of one university and now he shares such content with entire world because this World Is Just… Awesome!

Cover photo underconsideration.com

Вам это будет интересно:
VIDEO: Conquer nature. The most impressive viaducts
Very often nature tests people. From time to time we have to conquer and subjugate the elements. When men mastered construction of bridges, water obstacles have ceased to be a problem for humanity. However, what to do if a town is behind a pit, flatland or gorge? All-too-common "bridge" on pillars cannot be constructed everywhere.
The Land of blooming lakes and developed feminism. Welcome to New Zealand
Another world that is always sunny and green. The world, where it never snows; and it seems like there are no problems. And it is so distant – even mapwise. This is how I picture New Zealand. My long-distance acquaintance with the country began some five years ago. Back then a prominent ENT expert tried and failed to cure me from an allergy that was bugging me every spring.
Ålesund: Where Norwegian fairy tale begins
The Times newspaper edition recognized Ålesund as the most beautiful town in Norway. It is not without reason: wayward sea, mesmerizing northern nature, famous fjords, fabulous multi-coloured houses in the Art Nouveau style and the legendary Trolls' Path, beckon those wishing to see the stunning wild landscapes.
Coffee: A drink from mountain peaks
Ordering coffee, we usually refer to it just as Americano, Espresso or Latte... However, good coffee shops that offer really high-quality coffee, would ask you to specify a type of coffee beans and the country of origin. And at this point many visitors usually feel at deadlock.
Philippines: Climbing A Truffle
First thing that comes to mind on hearing a phrase ‘Chocolate Hills’ are cacao bean plantations, candy villages or some kind of sweets festival. However, we’ll have to disappoint sweet teeth and make happy those who appreciate unusual views – chocolate is nowhere near here, instead there’s a unique work of nature.
A jewelry approach to perfection
Behind the window sad eyes of old man peered at Petrograd engulfed by revolutionary fire. This fire spread on his life's work: a proud four-story building was invaded by noisy commissioners and sailors, whose presence seemed a cruel joke after regular customers. Workshop owner Carl Gustavovich Fabergé, apparently, noticed in this chaos approaching decay of his career. However, he could have a secret gleam of hope for another life of his heritage.
Ukrainian gardens of Babylon
Have you ever noticed how parks attrack us when it gets warmer outside? And what happens when you suddenly get there? Time stands still, something starts pulsating inside you, and your body seems to plant out fresh sprouts. OUTLOOK encourages you to visit the most beautiful arboreta of Ukraine, which you will exit feeling double alive.
African beauty. Botswana
Facet of Botswana diamonds shine brightly. But aside from gemstones every woman in the world dreams about, there are many other treasures in this African nook. Today let us have a look at this country for ourselves...
Brand history. Sukhishvili Georgian national conquered summits of small Georgian dream
Iliko, who devoted all his life to dancing, actually bequeathed to his descendants to do everything possible for his family name remained on posters forever. 70 years later, millions of people in hundreds of countries are buying tickets where in different languages, without translation one can easily read the name of Sukhishvili.
The sun under the glass. Best greenhouses in the world
For 1 month spring has been reining our planet, now just watch warm coats to change for thin jackets, cold and mediocrity for the bright sun. And, of course, what sort of spring it could be without green trees and beautiful flowers? Well, in order to make your expectation of long-awaited colours and flavours less agonizing, we offer you to enjoy the beauty that year-round marvels visitors to the most exciting indoor gardens.
Mauritius: Between Africa and Asia, and with Europe in mind
Mauritius is a tropical paradise, for which the area of a small islands is enough to accommodate tourists coming from all over the world. This is a unique intersection of two continents, Africa and Asia, a fusion of diverse cultures, religions, and languages. The place, however, serve as a good example how to get along squeezed but pleased.
Wild, wild Africa... Part 2
We are continuing our narration about the most breath-taking national reservations in Africa! There are five more primordial world areas where time hardly slowed down its running being afraid of worrying the natural harmony…
Brand history: Maserati
The cars of trademark Maserati are not only for speed and reliability but also for the incredible feeling of style. Indeed, other famous brands cannot boast of similar stylish features even if they are aware of the subtleties of technologies and design. Outlook will tell you when and how they started creating the masterpieces on the wheels. As well, we’ll talk about the difficulties they faced and an overnight success they became.
Critical temperature: don’t let yourself dry out
In the nooks of Earth we want to talk about people live according to very specific rules of nature. Here rains don’t start out of the blue and frosts don’t come unexpectedly. It’s much more serious. Should a good wind once bring you there, you’ll be prepared and may have a grateful memory of OUTLOOK.
Wild, wild Africa. Famous national parks of the continent. Part 1
Insanely beautiful, raw and refined Africa is exactly the place where one should plunge into a whirlpool of wild nature, taking over an unusual role of a guest in the abode of animals, not vice versa... Here you can free your mind from all artificial and imaginary stuff, feeling like a tiny speck in the vast and exciting world...
Iguazu Falls - Niagara Has Room for Improvement!
5 tons of water fall off into the ravine every single moment, roaring, raising steam and disseminating spatter in all directions. ‘Liquid wall’ of Iguazu Falls extends its crescent on the border of Argentina, Brazil and Paraguay.
They need warmith. Where birds stay for winter
As a child I could spend hours gazing at the sky and spying majestic flocks of birds winging their way south. For a kid this movement was a real magic. Today my bookshelf hosts almost no books about magic, though I am still excited about feathered tribes travelling in hope to land on their winter grounds.
Cities in Rrocks: Spanish Edition
To build a settlement on flatland - is this such a hard trick to pull off? A completely different story is when land is self-willed and rock-ribbed both directly and metaphorically speaking. People have been trying to master land and have own say in in-rock urban development for centuries. But only those who succeded in finding common ground with Earth managed to create true novels in stone.
Departure: Kyrgyzstan
Kyrgyzstan is called Middle Asian Switzerland. Mountains, rivers, waterfalls, caves, cols and green meadows aren’t a speck inferior in terms of aesthetics to European ones yet travelers haven't duly appreciated this country so far. Across-the-board exploration of the land by the state’s guests has only just begun. And alongside hotels that are being swiftly erected, ordinary yurts are still offered for residence to feel local natural.
Super-chilled: Best festivals of ice and snow art
Ice and snow has long been used by artists to create different figures and objects, and only 1960, this age-old skill became a new trend of a land art! The largest number of winter artworks is created during special festivals about which we will tell our readers.
Закрыть
Outlook facebook page