RU  UK  EN
Статьи  >  Imagine  >  Brand history: Cadillac for president

Brand history: Cadillac for president

The car that can be without a doubt called an American dream is “Cadillac”. It is distinguished by its considerable dimensions and luxurious appearance. It was this brand that became the first registered automobile trade mark in the United States and it is the one that remains the most prestigious on the territory of the New Word through present. Suffice to say that for over 80 years presidents of the USA opt exceptionally for “Cadillac”.

The story of the famous American brand lingers since early 20 th century. It was then when restless an already renowned worldwide Henry Ford launched yet another line of automobiles. It happened in a glorious city of Detroit.

New car was called named after a military explorer, Marquis Antoine de Cadillac. French national, he managed a lot of things in his life: do time in the Bastille, explore Canadian land, and serve some kings. It is anyone’s guess which of this merits earned the outstanding man the honor of being perpetuated in the vehicle brand.

The first President of the USA to mount a “Cadillac” was Woodrow Wilson. After that American leaders were swinging between different carmakers like a pendulum. However, year 1933 set the record straight once and for all. And White House car parks have since then and till now been filled exclusively with luxury cars by General Motors.

Once during his visit to Chicago Franklin Roosevelt together with the city’s mayor was driving along the streets. Their cortege was attacked: the president survived however the mayor died of gunshot wounds. Right after the incident security service started looking for the safest car for the state’s top figures. In the aftermath of tests and verifications Franklin Roosevelt solemnly change the automobile for… the confiscated “Cadillac” of Al Capone himself! And the vehicle was in no way inferior to the ones in modern James Bond movies. Fancy that: back seat could be turned to into a machine gun installation if required!

Since that the already familiar brand definitively established itself as an attribute of power and fame. Next to American presidents, these cars were bought by Elvis Presley, Salvador Dali and modern movies stars, among them Nicholas Cage and Matt Damon. Speaking of that, the abovementioned genius of surrealism drew and gave the company a number of sketches that were reflected in designs of new vehicle models afterwards.

Even Italians took a chance on ornamenting the legend of American automotive industry with their own charm. In 1979 “Cadillac” “Gucci Seville” came into the world. It was a limited edition of only 200 cars. A white car was decorated with GG everywhere outside while inside it was upholstered with striped green, red and beige fabric. The word is, the offspring of Italian fashion house enjoyed greatest popularity in California – mostly, due to its climate, of course. There the owners of a car decorated with light-colored fabric didn’t have to worry that the cabriolet would suffer from rain.

The éclat of the vehicle reached outside America as early as in 1970s. Soviet foreign ministers and diplomats were dropping subtle hints that mister Brezhnev is really keen on “Cadillac”. Naturally, visitors were never coming empty-handed. Therefore, “our dearest Leonid Illich” had a number of famous cars in his personal garage and he used to drive them along the streets of Moscow.

Rumors has it that once the Secretary General gave a ride to American politician Henry Kissinger at an outrageous speed. After that the diplomat lost his affection towards “Cadillac”.

In XXI century when not only impressive exterior but also a modern “filling” matters for an auto, our hero brand is no way at the tail end. These cars remain luxurious and popular. Wealthy people keep buying them. And those who strive for social inclusion to the upper crust or the USA presidency… well, they may start picking a model that agrees with really high-profile persons.

Вам это будет интересно:
Yummy fingers: What awaits you behind scenes of the world best kitchens
Can you remember the most unusual dish that you had ever a chance to try? You decide what kind of food it was: something exotic; those insects that we can hardly imagine as an ingredient; strange drink with a bitter taste; an unexpected combination of bitter and sour... Everyone has his or her own unforgettable experience in this regard.
Pablo Picasso: Poet for his era
About Picasso as a distinctive artist, graphic artist and sculptor, we know to some extent everything. Meanwhile, his other incarnations are pushed into the background. Ilya Ehrenburgh once very concisely described Pablo Picasso’s relations with his era: “20th century found in him its own dynamite expert, its own philosopher and its own poet”.
Brand history: Swiss knife
There is probably no man on Earth who wouldn’t have a Swiss knife or its look-alike. And though the idea of a pocket knife may have originated nowhere near Switzerland, it gained global fame thank to a Swiss Karl Elsener and is now associated unbreakably with his motherland and perfect Swiss quality. OUTLOOK tells the story of the most famous and popular knife of the world.
Le Grand Louvre
First exhibition of paintings in the world’s most visited museum the Louvre was opened on 1793. But its building was well-known far beyond France, though the edifice was not used with such lofty cultural purposes.
Peacekeeping Is Power: United Nations Day
United Nations Organization was created in order to cease global violence, protect human rights and eradicate poverty. On October, 24, 1945 founding states ratified the treaty on creation of global body that acquired the name the UN.
Veuve Clicquot: Champagne of Merry WidIow
Today’s foodies probably would have disdained to drink this champagne in the beginning of 19th century: an elegant golden wine was concealed by cloudy veil of yeast introduced into the blend to produce carbon dioxide, a delightful bouquet of fruit and vanilla tones was destroyed by rough off-flavours. Such a product could not satisfy the refined tastes of wealthy public and, as a consequence...
Sculpture of the Vatican: history and philosophy
"A small territory with a great mission" is the motto under which on February 11, 1929 Lateran Treaty between the Kingdom of Italy and the Holy See recognized Vatican as a sovereign territory. It was an agreement which opened doors for curious patrons who for centuries had been trading gossip about "What is kept inside Vatican castles?".
Rice fields: Grains of unbelievable beauty
- Do you want to try some rice? - such a question is greeted by guests in China. And if the owners are also farmers, they can invite you on an unusual excursion and show you the masterpiece of natural art. The grass which we often eat without thinking about its aesthetics, at the time of growing resembles a blanket woven from multi-colored rags ...
VIDEO: Majestic heritage of Uzbekistan
OUTLOOK was lucky enough to visit the hospitable country Uzbekistan and today we will tell about a unique place - the Mausoleum of the prominent military leader and political figure of Amir Temur.
Switzerland: Banks, Chocolate and Army
It is an open secret that this world is full of paradoxes. OUTLOOK, in its turn, tries to figure them out therefore today we’ll tell about armed forces of the world’s most militarized state that, however, hasn’t been at war with anyone for over two centuries. Our feature is about the army of Switzerland.
VIDEO: the mystery in the South of France - Chauvet cave
In 1994, a cave was discovered in the mountains in the south of France, inside which there were more than a thousand rock carvings dating back to the 34th century BC. According to experts, these are traces of the first civilization in Europe. The excellent quality of the preserved drawings of the cave is due to the fact that, as a result of the collapse of stones...
Masada Fortress: the last stronghold
"One, who lives in the house on the fringe, is the first to protect his people", this Ukrainian proverb fits the history of the Israeli people, but instead of "house" it shall be "fortress". When the Romans attacked, Jerusalem residents fought the Romans with inhuman valour "back to back" till enemy legions pushed them to the last stand.
Art of Patrick Cabral: paper as a symbol of fragility of our world
Independent artist originally from the Philippines, Patrick Cabral conquers the world with his unusual artwork. His creations are an innovation that combines the age-old traditions of calligraphy and cutting-edge 3D technologies. His art is a way to change the world for the better, both through aesthetics and through the fulfillment of a social mission.
A jewelry approach to perfection
Behind the window sad eyes of old man peered at Petrograd engulfed by revolutionary fire. This fire spread on his life's work: a proud four-story building was invaded by noisy commissioners and sailors, whose presence seemed a cruel joke after regular customers. Workshop owner Carl Gustavovich Fabergé, apparently, noticed in this chaos approaching decay of his career. However, he could have a secret gleam of hope for another life of his heritage.
Brand history. Sukhishvili Georgian national conquered summits of small Georgian dream
Iliko, who devoted all his life to dancing, actually bequeathed to his descendants to do everything possible for his family name remained on posters forever. 70 years later, millions of people in hundreds of countries are buying tickets where in different languages, without translation one can easily read the name of Sukhishvili.
Stroll Around Dungeons of Europe: Paris, Berlin, Prague
Sauntering through picturesque nooks of Grand Dame Europe we look around without even suspecting how many interesting things there are beneath our feet. If you are annoyed with standard tours that include marathon race around museums and monuments, we suggest you have a look at good Old World from a different perspective. Or more specifically, look under its feet.
Pompeii: Life under ashes
Human history remembers Dresden, Hiroshima, Nagasaki. The list goes on and it includes Pompeii where residents turned into stoned monuments against their will. Located near modern Naples, the city with views of Mount Vesuvius was one of the most developed cities not only in the Roman Empire, but also in Europe. Once thriving community it flourished in many spheres: painting...
Departure: Balchik
If you like having rest in Bulgaria but haven’t picked a town to stay in, try and do it in Balchik. It will suit those who value cozy yet non-costly trips without a flow of holiday-makers and an empty pocket afterwards. And the town’s ancient age together with unique landmarks will create a great alternative to sun and sea bathes.
Sacred animals of the Incas
Our "Peruvian cycle" is replenished with the story of the most revered animals in Peru. Being the link between the present and the past, they play an important role in the life of this nation. Wise ancestors of the modern Peruvians, the ancient Incas, were living in harmony with all life that surrounded them.
Brand history: Maserati
The cars of trademark Maserati are not only for speed and reliability but also for the incredible feeling of style. Indeed, other famous brands cannot boast of similar stylish features even if they are aware of the subtleties of technologies and design. Outlook will tell you when and how they started creating the masterpieces on the wheels. As well, we’ll talk about the difficulties they faced and an overnight success they became.
Закрыть
Outlook facebook page