RU  UK  EN
Статьи  >  Know  >  IMTM 2015 OPENED IN TEL AVIV

IMTM 2015 OPENED IN TEL AVIV

Автор: 11.02.2015 | Israel
On February 10-11 Tel Aviv hosts International Mediterranean Tourism Market (IMTM) 2015. Held under the auspices of Israel Ministry of Tourism, the event annually features exhibitors representing every aspect of Israel’s tourism market including offers of local travel operators and agencies, hotels, airlines, sightseeing and tailor-made trips, spa resorts, entertainment opportunities and a wide range of health-caring services.

The Opening Ceremony began with a welcoming speech by Director-General of the Israel Ministry of Tourism Mr. Amir Halevi. In his speech he emphasized the fact that 2015 is Israel's Ministry of Tourism 50th anniversary year and over the time the Ministry has have done a huge work that clearly endorsed Israel as a buoyant and growing touristic region annually attracting more and more visitors from all over the world.

Mr. Halevi also noted that the main stream of tourists is inextricably linked with attendance of religious shrines. Nevertheless, today's task of the state authorities is to promote Israel not only as an area for pilgrimage, but also as a country rich in historical monuments, natural location, excellent for wellness or cultural tourism, lucrative gastronomic and eco-tours.

Solemnity of the event was increased by awarding diplomas to individuals who introduced a number of innovations and made outstanding contributions to the development of recreational infrastructure in Israel. In particular, the company Nazareth Trail was praised for organizing sightseeing and educational tours to the town of Nazareth. Tribute was paid to the organizers of the international festival Red Sea Jazz Festival founded in 1987, its closing is traditionally held in the resort area of South Eilat located on the Red Sea coast. Belskii spouses were honoured with special applauses for their Arezi Hotel in town of Metula.

The Israel Ministry of Tourism also prepared an introductory presentation on the brightest and most significant aspects of the modern country development and its tourist attractions. Remarkably, according to the UN Human Development Index, Israel ranks 19 among 187 countries. This fact rightly attributes the state to "very highly developed" level. It is noteworthy that Israel provides an excellent platform for start-ups: about 2 500 of them are being on the stages of development and implementation.

The official part of the IMTM 2015 was visited by the representatives of the diplomatic corps and foreign missions accredited in Israel, as well as top managers of the profiled companies and the press. Our chief editor Darya Karyakina was also guest of the fair; she shares her impressions of the event:

The Exhibition Hall was completely filled with the fair participants and visitors. Israeli companies were presenting their services telling about the huge tourism potential of the country, revealing the cultural, historical, natural, and even gastronomic diversity of Israel. Among them are Biankini-Dead Sea, Ananey Communications, Haifa Tourist Board, Herzliya Municipal Tourism Development Corporation, Israel Youth Hotels Association. Caterers of various delicacies encouraged guests to enjoy all kinds of sweets and wine from the best manufacturers.

For instance, Nazareth based company Mahroum Sweets in the fourth generation, since 1980, has manufactured Middle Eastern desserts such as baklava, Turkish delight, halva. In addition to partnering, exhibitors learnt about various cultural events that take place in Israel throughout the year! Everyone interested was invited to visit the Opera Festival, a large-scale event held in summer in Masada. Surprisingly, the country has seven running marathons, among which some are quite unusual, for instance, a 90-kilometer route which continuously goes up the stairs...

It was impossible to walk past the display where ladies wearing elaborately hand-embroidered dresses were the same skilfully advertising trendy tours to learn life, customs and traditions of the Bedouins. Mariam Abo Rkiik, a Desert Daughter representative, told that today many people are willing to experience the Bedouins’ life, their daily routines, authentic cuisine and life style. For that the guests of such villages may even overnight with the Bedouin family, and spend at least a few days being a part of this nation.

Fair organizers noted that over the past couple of years tourists to Israel got much "younger" and now their average age is 25 years! This audience requires diversity in their holiday: active sports, nightlife, original and thematic hotels, restaurants and cafes. They focus on spending weekends in the capital.

OUTLOOK had a conversation with Irene Levine who told us about the unique Israeli city of Jaffa - one of the oldest continuously inhabited towns in the world, which is now merged with capital:

"The town is more than four thousand years old. And as a populated area, Jaffa has existed for two thousand eight hundred years. And we explain how you can spend time in the town, tours to be booked, and spots to be watched first. Jaffa is a mix of various cultures and peoples, so we offer an opportunity to touch its historical component."

Specials offer for those young and active has Dr. Chaim Berger from the firm Negev Jeep:

"IMTM 2015 is a great chance to tell its visitors about the Negev Mountains, which occupy 20 per cent of the country territory. This very area is a home for the same name desert excellent for studying wildlife and unique plants, the Bedouins settlements. The region can boast with its well developed infrastructure and high level of service. Prices also vary: there are both premium hotels and campgrounds to choose. Well, the most romantic thing about the Negev desert is an opportunity to admire stars. There is no better place..."

In conjunction with the exhibition, the event participants from different countries, including the National Agency for Tourism of Belarus, the Cyprus Tourism Organization and others also touted their holiday destination. There were promoted the key pilgrimage and esoteric routes to Nepal, the top popular routes of Georgia, Romania and Bulgaria.

Delegations from Morocco, the Dominican Republic, the Czech Republic, Lithuania, Serbia, and Spain partake in the event! It should be noted that many showcases were devoted to carriers: Israeli EL AL Airlines, also a partner of the event, Air Berlin, Air Mauritius, Arkia Israeli Airlines, AirBaltic, Ukrainian MAU and other.

The IMTM 2015 was highlighted by active participation of foreign embassies.

"This exhibition is very important for us since it enables us to represent our country and its capabilities. We want people to know and come to see Finland, a country of clean air and lakes with crystal clear water; Lapland, a winter tourist-favourite spot! We would like the world to know how we are developing our architecture and design. Now in the winter we invite you to have a ride on Husky sledge and icebreakers. This is a unique attraction that is available almost exclusively in our country!"

The Embassy of Sweden in Israel was represented by Mrs. Anne-Catherine Skrek who gladly distributed touristic leaflets and guides to everyone planning to include the Kingdom in itinerary. In her words, tourists often come to Sweden when touring Scandinavia. "Priority is to attract young travellers. One of must-see places is, of course, awesome Stockholm."

Summarizing our review, we would like to point out that IMTM as a premier exhibition providing visitors and tourism professionals with an excellent opportunity to meet colleagues, buyers and suppliers, to exchange experiences, develop existing routes and create new ones after studying demand!

The internet edition theoutlook.com.ua would like to express many thanks and gratitude to the Israel Ministry of Tourism, its Ukrainian Representative Office and personally to Anna Serokurova and Larissa Samoylovich, as well as to the Embassy of Israel in Ukraine, and personally to Ambassador Extraordinary and Plenipotentiary Eli Belotsercovsky. 

Вам это будет интересно:
Eilat: Oasis of pleasures
Eilat springs on a guest suddenly, like a desert storm. Among sands and rocks, a garden of tellurian bliss blossoms; stones, melted with heat of fables, acquire gift of speech; and springs of King Solomon’s wisdom shoots through kaleidoscope of entertainments. With a sight wandering along placid mirror of waters by the shore of the Gulf of Eilat, everyone becomes a philosopher. And after a couple of sips of spicy cocktail – also a poet!
National winged symbols
Each state has its own official symbols: flag, coat of arms and anthem. But in addition to the traditional "identification mark" there are symbols chosen by people, for instance, a favourite bird. It is about them OUTLOOK expands below. To register the people's love by document, in 1960 in Tokyo at the International Conference on the Protection of Birds was created the concept of "national bird".
They need warmith. Where birds stay for winter
As a child I could spend hours gazing at the sky and spying majestic flocks of birds winging their way south. For a kid this movement was a real magic. Today my bookshelf hosts almost no books about magic, though I am still excited about feathered tribes travelling in hope to land on their winter grounds.
Israel: Few Stops at Galilee
In Lower Galilee Nazareth spreads out - the place where Virgin Mary had her Annunciation and where Jesus Christ lived. It isn't the only fact that lures pilgrims from all over the world to Galilee. Religion scholars estimated that it was in its vicinity where Jesus performed eight out of eleven miracles - in this area that is rich for monuments of architecture. OUTLOOK will tell you about three stops at Galilee...
Masada Fortress: the last stronghold
"One, who lives in the house on the fringe, is the first to protect his people", this Ukrainian proverb fits the history of the Israeli people, but instead of "house" it shall be "fortress". When the Romans attacked, Jerusalem residents fought the Romans with inhuman valour "back to back" till enemy legions pushed them to the last stand.
The Israel Diamond Exchange in Tel Aviv
The Israel Diamond Exchange is a real "state within a state": a business complex hosts thousands of companies effecting a lot of transactions every day. This destination attracts visitors who came to Tel Aviv from all over the world to visit the Harry Oppenheimer Diamond Museum and watch cutting and polishing stages, to learn how fate of diamonds is decided.
PHOTOproject: Nobody leaves hungry. Colourful bazaars of Israel
With support of the Representation of the Ministry of Tourism of Israel in Ukraine, OUTLOOK visited this exciting country. Today we share with you vivid photos of urban markets! Even through the photos on the screen local flavour makes you plunge into authentic and incredibly delicious atmosphere! Enjoy!
10 facts about Israel that will surprise you
When touring this small-sized but very exciting country through the length and breadth, our OUTLOOK team selected unusual facts about it. We bet you did not know that familiar to us "at" sign @ in the Hebrew is called "strudel"? It is. Keep on reading and we'll tell you more interesting things most of which you have never suspected!
A Spot on the Map: Ilana Goor Museum
Elaborating an itinerary for a modern tourist has long ago gone beyond a simple classic conception of a trip abroad. Globetrotters of today are so demanding that travel agencies will soon run out of clients to whom to offer a standard set of historic places and souvenir shops because demand is increasing for emotions instead of traditional sightseeing tours.
Incredible school lessons from around the world
Grinding away at their books to master basics of algebra and geometry, or memorizing years of monarchs’ reign skimming history textbooks is commonplace for schoolchildren all over the world while getting ready for a test in cybersecurity or boasting to have “A”s in beekeeping is strange at the vey least. Hereafter we are going to touch upon these and other unusual classes taught in foreign schools.
Unusual therapy: dolphins help to get rid of stress
How to get rid of stress and get a lot of fun? They say dolphin therapy is an effective remedy against emotional pain. Walking with dolphins can bring a bottomless amount of emotions and even expand the boundaries of the mind ... At least, the supporters of this way of thinking say so. Which countries are best to travel in order to be treated by the method of dolphin therapy?
Herzliya. Sun with a touch of luxury
If we turned time, say, eight centuries back, we would have got to Apollonia – a humble Greek port town. Now this spot located just ten kilometres from Tel Aviv, is a lazy spa-resort absorbing all the warmth of the Mediterranean sun and, let’s put it straight, a considerable amount of touristic investments. OUTLOOK visited Herzliya... and we challenge you to follow our footsteps immediately after reading!
EXCLUSIVE INTERVIEW with film director Doron Paz
OUTLOOK managed to talk to Israeli film director Doron Paz who presented in Kiev his new work JeruZalem. You are welcome to read our interview about search for inspiration in titles of magazine articles, film industry future trends, and reasons of being not fond of critics.
There was held an opening of the exhibition and mural by the author KLONE in Kyiv
KLONE is artist who was born in Ukraine. He left country when he was eleven years old. That is why he pays a special credit to the opportunity to present his exhibition in Ukraine and color mural. We were able to take an exclusive interview from the mysterious master who accurately hides even his true name from the world.
Embassies of Bulgaria and Israel opened in Kyiv exhibition dedicated to the destiny of Jews in Bulgaria
The embassy of Republic Bulgaria and State Israel to Ukraine as well as Department of culture of Kyiv city national administration and National historic and architectural museum Kyiv Fortress opened an exhibition dedicated to the destiny of Jews in Bulgaria.
Start-ups from Israel: the best resource is brain
There are legends touching the ground of the fantastic fleet-footedness of Jewish nation and ability to make money on completely everything. Our twenty-first century when more and more people are creating business all over the world is not the exception if one says about the success of the citizens of Israel as it is enough to look only at their profitable and incredibly creative start-ups.
We were there: Israel
When unpacking suitcases upon arrival home from a trip you discover there not souvenirs, not memorable postcards, not a pair of trodden down sneakers that bear an imprint of a foreign land but something that has changed you by making you have a wider look at this world from a new angle. I am Alexandra Portyanko, production editor of theoutlook.com.ua, and this is my story of a trip to Israel.
The representation of ministry of travel of Israel arranged a panel discussion in the frames of forum Ukraine-Israel for 25 years of diplomatic relations
In the frames of the forum Ukraine-Israel ‘Twenty-five years of diplomatic relations: from the common heritage to the total vision’ which happened in the capital of Ukraine there was a panel discussion on the topic ‘Collaboration between Israel and Ukraine in travel sector’. The moderator of the discussion was PR Director of State travel fund of the office of Israel in Kyiv Anna Serokurova.
In Kyiv it was going the forum Ukraine-Israel. 25 years of diplomatic relations
In the capital of Ukraine it was a forum Ukraine-Israel ’25 years of diplomatic relations: from the common heritage to total vision’. The forum was organized by the Embassy of Israel State to Ukraine and personally the Ambassador Extraordinary and Plenipotentiary Eliav Belotserkovski as well as under support of enterprise A7 CONFERENCES.
Living Water of Dead Sea
Already on the way to the water, the strong smell of salt and sulphur hit my nose. Shore were dotted with bizarre-shaped yellow-white boulders, and the whole expanse of the sea was enveloped in mysterious, whitish haze. This strange place was very quiet: no birds, on holidaymakers on sun loungers, the sea looked like a huge pot with hot thick jelly that barely reacted with light rips in response to rather strong wind.
Закрыть
Outlook facebook page