RU  UK  EN
Articles  >  Enjoy  >  Know Ukrainians: DakhaBraha

Know Ukrainians: DakhaBraha

Their song, Sho Z-Pod Duba, is featured in the Fargo series and the commercial with David Beckham, Thai schoolgirls teach Koliskov in a music lesson, and their concerts are eagerly awaited around the world. Continuing a series of inspirational stories about talented Ukrainians in the “Know Ours” column, Outlook tells about the most original, controversial and popular Ukrainian team “DakhaBrakha” abroad.

The group “DakhaBrakha” is 14 years old this year, still bathed in the rays of glory, every year only increasing the army of fans, both foreign and Ukrainian. This group, unlike the hundreds of one-day bands, has its own unique style - an explosive mixture of ethnic, house, hip-hop, soul and blues - thanks to which it manages to remain in demand for so many years.384381335928738ebc7ef88ea8f3fc5e.jpgPhoto zefir.ua

The group began to form at the beginning of the 2000s on the basis of the “Dakh” theater. Vlad Troitsky, a cultural figure and theater director known in Ukraine and Europe, rallied around him four young musicians and folklorists to loudly declare themselves in 2004 with a performance on the Maidan during the Orange Revolution. About the young group, performing Ukrainian folk songs in modern processing for a wide range of instruments, started talking in all the media. But oddly enough, the first popularity of “DakhaBrakha” in the person of Nina Gorenetsky, Irina Kovalenko, Elena Tsybulskaya and Mark Galanevich, gained abroad. At that time, ethnic music was not taken seriously by the Ukrainian audience: it was believed that it was either too classical, folklore, or too simple and rural. Then there was neither ONUKA, nor Panivalkova, and the listener was simply not ready for such experiments with the sound of a young quartet413A4612.jpgPhoto zefir.ua

In Europe, on the contrary, there has long been a request for authentic music and groups with a bright national character. Almost immediately - in the mid-2000s, a large American agency became interested in the collective, which seriously took up its promotion on the world music scene. Tours started in the USA, Brazil, Mexico, Canada, New Zealand, once a year - a tour of France and European capitals. Basically, the group plays in the halls for one or two thousand people and is almost always a complete soldier-out. And there are more large-scale concerts such as, for example, at Los Angeles Disney Hall, where mostly classical music stars perform.

But the main success of “DakhaBrakha” is that the group abroad is popular not among the Ukrainian diaspora, like many touring performers from Ukraine, but among sophisticated foreign listeners. Performers are often called “cultural ambassadors” - for many foreigners familiarity with Ukraine and its culture occurs through the music of the exotic group. At most European festivals, DakhaBrakha is the only representative of their country. And it is a big responsibility to represent not only yourself, but also your own country. Moreover, often people don’t know at all what Ukraine is and where it is located. “DakhaBrakha” copes with such a presentation to “excellent”.

The quartet is often invited on television and radio broadcasts in America and Europe, but the real breakthrough was the performance on the popular music show by Jules Holland “Later ... with Jools Holland” on the BBC in 2015, after which, finally, they talked about “DaheBrah” in Ukraine. Despite the great popularity abroad, more than ten years had to pass in order for the national media to really notice their heroes. Calls, interview offers, notes in newspapers and magazines fell down. Ukrainian journalists and spectators made it so that the performance of “DakhaBrakha” gained many times more views than the performances of other participants of the same show.

Search for fame at home had through foreign recognition, and only after a successful performance on British television, the group went beyond the “narrow circle” and was widely heard by a wide audience. Nevertheless, it’s not yet possible to talk about national success. It just so happened that in our country, those who hit the TV are popular - they automatically become recognized, recognizable and successful. And “DakhaBrakha” is a completely different format and is unlikely to ever take its place in the national charts. Although the music industry in Ukraine is on the rise and the demand for non-format music is gradually growing.дахаЮраха.jpgPhoto zefir.ua

Despite their success, the guys from “DakhaBrakha” do not plan to stop there. Last year, their song Sho Z-PodDuba became the soundtrack for the third season of the Fargo series, and half a year later David Beckham wanted to use it for the commercial of his brand House 99. This proves once again that Ukrainian ethnic music can be relevant and interesting. for the most demanding public, it has a commercial potential in world markets. Ukrainians are trying to keep up with world trends and begin to understand that ethnic music is not something to be ashamed of, it is not only great-grandmother songs and boring concerts in the provincial Palaces of culture. On the contrary, it can be a national treasure, strength and wealth of the people.

Today, the group tour program is scheduled for two years in advance. The four have big plans for conquering the world - the musicians have not been to Japan, Africa, Iceland, there are ambitions to gather in Kiev the Olympic Stadium and educate Ukrainians in the taste for good music, also for their own.

Cover photo kudago.com

It will be interesting:
OUTLOOK: for the Day of Independence of Ukraine...
Today in honor of Independence Day of Ukraine OUTLOOK prepared interesting stories about sites that are in UNESCO world heritage list ! We want not only to see beauty of foreign cultures and places of interest but also to pay attention on Ukrainian ones!!!
Know Ukrainians: Eugène Deslaw
In our “Know us” column, we usually talk about outstanding Ukrainians who have achieved significant success in one area or another. However, our today's hero - Eugène Deslaw or Yevgeny Slabchenko is very difficult to fit into some kind of framework. As he reached heights in several areas at once, being not only the most real Renaissance Man of the 20th century, but also a patriot of his Ukraine.
The Ambassador Elena Leticia Teresa Mikusinski held a diplomatic reception, the world-famous Argentine singer Gerónimo Rauch became an honored guest
The Column Hall of the Kyiv City State Administration on June 11 welcomed guests of the Embassy of the Argentine Republic to Ukraine on the occasion of a national day. The Ambassadors Extraordinary and Plenipotentiary, representatives of the government and its agencies, partners of the embassy, the business community and the media lined up to congratulate the head of a foreign diplomatic institution and express their greetingss to friendly Argentina.
Know Ukrainians: Anatoliy Kokush
Cinematography is probably the most "technological" art form that mankind has ever come up with – no matter how much talent, imagination and energy creators of a movie have, almost every stage of creation process one way or another comes to technologies; and without them ideas will remain just ideas.
GDIP celebrates its 27th anniversary and the Diplomats offer congratulations!
On May 16, 2019, Embroidery Day and the 27th anniversary of the founding of the State Enterprise “Directorate-General for Rendering Services to Diplomatic Missions” were celebrated at the Kyiv National Academic Operetta Theatre.
Charitable dance. Foreign diplomats attended the annual ball in the IIR
The Institute of International Relations of the Taras Shevchenko National University of Kyiv and personally the director Valerii Kopiika invited everyone to support the student initiative of the Charity Ball IIR-2019.
Life on water: 7 little-known Venice competitors
When we hear about "water city", Venice immediately comes to mind, doesn’t it? Tranquil gondolas, narrow waterways, gentle light of the evening sun and ancient architecture create that heady romantic cocktail which attracts tourists from all over the world to the Italian city.
Know Ukrainians: Chrystia Freeland
In today continuation of our rubrics about the famous Ukrainians who have changed the world here and now, we would like to tell about incredibly dynamic Chrystia Freeland. She is journalist, writer and currently known as the successful politician. Having ethnic belonging to Ukraine, she fluently speaks the national language representing a wonderful example of a strong will.
The most stunning flower fields in the world
Flower fields and valleys are impressive and attract attention of the most discerning connoisseurs of beauty. Multi-coloured deposits of fragrant plants adorn vast valleys of almost every country, in the most distant parts of the world. We offer several options for such floral carpets for every taste.
Wives of foreign diplomats attended the lecture dedicated to Ukrainian traditions
On Wednesday, April 9, 2019, on the initiative and organizational support of the SE "Directorate General for Rendering Services for Diplomatic Missions", the international women's club ASCK in the National Centre of Folk Culture "Museum of Ivan Gonchar" a lecture dedicated to the traditional Ukrainian women's dress was held.
Ukrainian gardens of Babylon
Have you ever noticed how parks attrack us when it gets warmer outside? And what happens when you suddenly get there? Time stands still, something starts pulsating inside you, and your body seems to plant out fresh sprouts. OUTLOOK encourages you to visit the most beautiful arboreta of Ukraine, which you will exit feeling double alive.
Museums that cure
“I’d like some headache elixir, mandrake root extract, heart pills and a bit of morphine, please…” – this is about how patients addressed pharmacists a couple hundred years ago. They, in turn, were preparing various magmas and mixtures in pharmacological laboratories situated as near as in the next room. Sure, nowadays technologies have significantly advanced, “remedy stores” fit in kiosks while drug-containing medicines cannot be bought without prescription…
History of the street: Dmytro Yavornytsky Avenue
With this feature on the main street of Dnipro, Dmytro Yavornytsky Avenue, we continue our rubric, dedicated to the history of differnt streets. Dmytro Yavornytsky Avenue is not just a central and most important street of Dnipro in every respect – it is also the picture of the many-centuries-long history of the city.
Know Ukrainians: Serge Lifar
In the childhood a famous Frenchman from Ukraine was a blue-eyed dreamer. Once all his dreams came true. Whatever he wanted, everything was easy, as if luck was following him. HBe was singing in the choir, he made his best at artistic talent - and, finally, he succeeded in ballet.
Visit of diplomats to the city of Ostroh
This Saturday, on February 23, 2019, Ambassadors Extraordinary and Plenipotentiary of foreign states, representatives of diplomatic missions, international organizations, the State Affairs Department of the President of Ukraine and the Ministry of Foreign Affairs of Ukraine visited the city of Ostroh, the centre of origin and development of Ukrainian Education, at organizational support and participation of the Directorate-General for Rendering Services to Diplomatic Missions together with the National University of Ostroh Academy.
Diplomatic reception on the occasion of the national holiday of the Republic of Serbia
On February 13, a solemn ceremony took place on the occasion of the main national holiday of Serbia - Statehood Day which marks the official level since 2001 and marks the Day of the beginning of the Serbian Revolution against the Ottoman occupation in 1804.
"The Ukrainian Canadians". The Ambassador Roman Vashchuk opened an exhibition in Kyiv
On February 12, an exhibition devoted to the Ukrainian diaspora in Canada was opened at the Ukrainian Diaspora Museum with the support of the Embassy of Canada in Ukraine. The purpose of the project is to show the life of Ukrainian Canadians, their tireless work in the new country and the efforts they make every day.
Eternal love. Monuments to love in Ukraine
How much love weights and can its volume be measued? Does it have a garvity center and how it behaves in hours of ardent heat ot snow storms? Sure enough, love is an ethereal feeling that rather resembles crazy butterflies dancing in your stomach. However people, who have deep feelings, have learned to "create love" and convey its meaning in stone, wood or metal for others.
From Kyiv with Cake
Airports, railways and bus stations in Kyiv aren’t much different from similar objects in other big cities. But that’s just at first sight. If you have a slightly closer look at passengers, you can see that every third one carries a round white-and-green box. It is in it where the part of the majestic city, that can be legally carried away as a souvenir, is – we mean the famous Kyiv Cake.
Duduk: music evocating love
This music is one and a half thousand years. Gentle and penetrating melodies played on the flute duduk have been called ‘the voice of eternity’. In Armenia where people esteem national motives believe that in duduk there is a soul of apricot tree what made tree sound. Staying plangent and soul-touching, they are framed with the sound evocating light wistfulness.
Close
Outlook facebook page