RU  UK  EN
Статьи  >  Enjoy  >  Brand history: Cirque du Soleil

Brand history: Cirque du Soleil

Автор: 16.11.2017 | art, brand history
Spectacular show project Cirque du Soleil rocked the world of circus art to remind that circus can not only entertain but also create new reality. Crazy experiments on human body defy any power on gravity and miracle-plays of sound and light lure the audience into a twilight labyrinth of philosophical dramas letting them get to the sun together with characters of stagings.

To create an innovatory circus from scratch for a vagarious artist without a nickel in own name is probably riskier than walk a wire over an abyss, however daring self-trained Canadian fakir Guy Laliberté was no stranger to the routine. At the age of fourteen he ran away from home for the first time with a crew of street circus men, four years later he dropped out of college for the sake of a tour, travelled all over the globe and learned to swallow fire but fate in the person of loyal friends, associates and companions was expecting him in an unremarkable town Baie-Saint-Paul in his native Quebec. A promising equilibrist on stilts Gilles Ste-Croix and business consultant Daniel Gauthier helped Guy gather a crew at upper-crust hostel Balcon Vert; at that, many veterans of the first draft are still engaged in main programs.Photo fresher.ru

With an intention to treat blase audience with an inflammatory cocktail of circus art, musical, theatre and ballet, trio of dare-devils didn’t feel for necessary proportions of ingredients instantly. Governmental grant helped them stay afloat; Gilles had to walk on stilts ninety kilometers to Quebec City to prove municipal officials that the endeavor was worth something.

Momentous instant came in 1983 when Guy obtained permission to perform on city festival in Montreal dedicated to 450th anniversary since discovery of Canada. The audience welcomed an unusual show with open arms thus inspiring young artists to take a trip to a circus festival in Los Angeles though there weren’t enough money in their pockets even for a return ticket. Star of success was merely trembling over a misty horizon but folks declared ample ambitions at once and registered their crew under the name Cirque du Soleil (Circus of the Sun). Luckily, large investors got interested in the project and Laliberté’s vivid imagination finally went up hill and down dale; circus got excellent training base in Las Vegas at their disposal staffed with innovative equipment and gimmicky exercisers.Photo cablook.com

Since 1992 Cirque du Soleil produces a fresh staging each year to build brick by brick electric image of third-millennium circus that addresses intelligent adult audience. They don’t show acts there but tell stories and parables on finding own self and acquiring sense of life, reflect slightest shades of emotions, thoughts and feelings of characters of performances by means of acrobatics, pantomime and optical illusions. Each program is written as a complete plot, arranged quest-like. On the way to happiness characters of performances go through exciting adventures and mystic enlightenments, fall in love and suffer from unrequited love, meet mysterious creatures, come into battle with own fears and come back victorious thus helping the audience believe in their powers to change their lives drastically and right now.Photo fresher.ru

Eccentric design of the show makes the hall plunge into an atmosphere of a magic fairy tale, keeping the audience in suspense till the end of the show. As nearly as for the first time in history of circus Laliberté made audience watch artists from height, not from the bottom upwards, by locating the ring above the seats. Acrobats either fall on the audience from beneath the big top or rise from the depth using a complicated system of manholes and disappear in the mist upon completion of performance leaving onlookers perplexed. World-famous designers Thierry Mugler and Eiko Ishioka took part in elaboration of stage costumes that are produced individually for each actor; penetrating live music helps find a way in virtual reality of a show. Critics believe that the brightest tracks of Cirque du Soleil were created by composer René Dupéré, awarded with Grammy for a soundtrack to Alegria show program.

Currently about a thousand actors are listed as the main crew and another three thousand people from diffrent countries perform in shows on tours. By the way, almost three quarters of artists in the database of the company come from CIS countries. Laliberté sincerely admires virtuoso techniques and iron discipline of followers of the old school of circus and sports art. Some comic gags were borrowed from Litsedei clownage theatre and during a tour around Russia Cirque du Soleil prepared several routines in association with the art director of the theatre Vyacheslav Polunin.Photo cablook.com

Despite unreserved devotion to art, Cirque du Soleil doesn't deny burning social problems and regularly participates in public initiatives aimed at protection of environment. Management of the circus support fauna-protecting movement and refuses to have routines with animals as a matter of principle. And in 2009 Laliberté made the main trick of his life - went directly to the orbit and right there on board of ISS held a splebdid show Moving Earth and Stars for Water that calls for fight against water scarcity on the planet.Photo cablook.com

In 2015 Guy shocked the audience once again by announcing sale of the circus, dividing shares of the enterprise between TPG and Fosun International investment companies along with Quebec Pension Fund. Amount of the deal is estimated about a billion and a half US dollars. It is impossible to believe that the blatant eccentric decided to come to anchor - most likely in boisterous head of arrant adventuer wheels of another crazy escapade have been set in motion. And Guy wouldn't let anyone heart his favorite child: contract stipulates that art-related decisions remain within the competence of the old guard. Star called Sun will shine for many years to come!

Cover photo etonline.com

Вам это будет интересно:
Handicraft: persian carpets
In those days when the Persian soldiers were second to none, and both the Roman Empire and the Arabian Peninsula were conquered by their power, skilful fingers of winner nation craftswomen created their first masterpiece. The carpet called The Springtime passed into history as the most precious of all time. It symbolized powerful rule of the Persians, and its beauty told about the divine origin of the king Khosrow I.
Mehndi – instead of a thousand tattoos
Every other person has considered having a tattoo, maybe not permanent but at least a temporary one. Absolutely painless application of drawings that can be altered in a couple of weeks is offered by Mehndi art – henna painting.
Pablo Picasso: Poet for his era
About Picasso as a distinctive artist, graphic artist and sculptor, we know to some extent everything. Meanwhile, his other incarnations are pushed into the background. Ilya Ehrenburgh once very concisely described Pablo Picasso’s relations with his era: “20th century found in him its own dynamite expert, its own philosopher and its own poet”.
Brand history: Swiss knife
There is probably no man on Earth who wouldn’t have a Swiss knife or its look-alike. And though the idea of a pocket knife may have originated nowhere near Switzerland, it gained global fame thank to a Swiss Karl Elsener and is now associated unbreakably with his motherland and perfect Swiss quality. OUTLOOK tells the story of the most famous and popular knife of the world.
Veuve Clicquot: Champagne of Merry WidIow
Today’s foodies probably would have disdained to drink this champagne in the beginning of 19th century: an elegant golden wine was concealed by cloudy veil of yeast introduced into the blend to produce carbon dioxide, a delightful bouquet of fruit and vanilla tones was destroyed by rough off-flavours. Such a product could not satisfy the refined tastes of wealthy public and, as a consequence...
White gold of Tianxia. Chinese porcelain
The civilization of ancient China was one of the first to discover porcelain. It is established that back in II millennium BC the firing temperature of pottery found in the Yellow River was close to 1200 ° C. According to some researchers, the invention of porcelain was dictated by the desire to find a replacement for greenstone and jade.
Mandala Therapy
Yesterday I created a Universe. I took some peas, rice, buckwheat, millet, black and white pepper seeds and cardamom. Grabbed a handful of coffee and aniseeds. Then it all acquired a centre. It kept growing and calming my thoughts. When the last seed landed in the circle, I felt forgotten harmony again, heard birds singing through the noise of cars on the avenue...
Rice fields: Grains of unbelievable beauty
- Do you want to try some rice? - such a question is greeted by guests in China. And if the owners are also farmers, they can invite you on an unusual excursion and show you the masterpiece of natural art. The grass which we often eat without thinking about its aesthetics, at the time of growing resembles a blanket woven from multi-colored rags ...
Bregenz. To the Theatre in a Tuxedo And on a Catamaran
Especially for those who believe theatre and opera music to be vestige of the past, we tell about an amazing Austrian theatre where traditional art meets technical and engineering novelties and also a great view of the Alps.
Step over threshold: The magical art of the huichol
Dazzling flashes of ancient knowledge manifested in colourful shimmering beads and in elaborated yarn mosaics by Huichol Indians, captivate the imagination calling for an endless journey through branches of the world tree. Spiritual images take on flesh in intricate ornaments that accompany a Mexican peasant throughout his life.
The Sistine Chapel Illusions
More than fifteen hundred years ago Romans were awe struck when they caught the very first sight of the Sistine Chapel. After that masters of painting were born and dead as well as whole pictural art styles. And contemporaries of you and me gape on the distinguished temple.
All the big things start with the small ones: Art-projects of enthusiasts
Many places, famous around the globe today, were created by a bunch of enthusiasts without money or outside help. These people lived for their ideas and were doing everything to turn them into reality. Official date of street art appearance is believed to be year 1942, fervor of World War II.
Art of Patrick Cabral: paper as a symbol of fragility of our world
Independent artist originally from the Philippines, Patrick Cabral conquers the world with his unusual artwork. His creations are an innovation that combines the age-old traditions of calligraphy and cutting-edge 3D technologies. His art is a way to change the world for the better, both through aesthetics and through the fulfillment of a social mission.
Shadows in Paradise: The way modern art surprises the Lovers of the unconventional
A borderline between the shadow and the light is just as contrasting as the one between the dream and the reality. Therefore artists use both things in pursuit of balance on a painting. Landscapes, portraits and still-life… nothing ever goes without the clash of the opposites. However there are particularly crafty artisans who do not need light at all.
Murals: New Approach to Olden Art
Modern cities cannot be imagined without murals – large-scale in size works of picture art that decorate buildings. Not only we have gathered most outstanding works in our collection but also tried to learn as many interesting things as possible about this art movement.
A jewelry approach to perfection
Behind the window sad eyes of old man peered at Petrograd engulfed by revolutionary fire. This fire spread on his life's work: a proud four-story building was invaded by noisy commissioners and sailors, whose presence seemed a cruel joke after regular customers. Workshop owner Carl Gustavovich Fabergé, apparently, noticed in this chaos approaching decay of his career. However, he could have a secret gleam of hope for another life of his heritage.
Made In Sweden: Dalecarlian Horse
And since winged horses of Valkyries darted away to Valhalla forever, Dalecarlian horse has remained the guardian of Vikings’ traditions – painted folk toy, first mentioned in chronicles of 17th century. Dalecarlian horse serves as an amulet of non-touristic Sweden by saving from oblivion ancient fables and beliefs.
Fado: Gentleness and deftness of Portuguese romances
Twelve-string guitar, the twilight of Portuguese nights, candles, and soul-gripping voice… Dramatic incentives of fado song tell about unrequited love. It cannot appear in the crossroads of destinies; however, it enables feelings to embody into the touching sounds of Portuguese romances.
Baltic gold: Amber running through veins
We have amber flowing through our veins, joke the Balts. They believe that a sunny stone comes from tear drops of their goddess Jūratė. According to legend, she was careless enough to fall in love with a mere mortal fisherman named Kastytis who day by day cast his nets to the Baltic Sea.
Chinese sugar painting: Art from a ladle
Flowers and trees, animals and birds, dragons and fairytale characters – to put it short, anything that may come to your head can turn into an object of edible art there. Amazing technique of painting with hot sugar is possessed by craftsmen from Sichuan province. Paintings performed in almost caramel can be neither “edited”, nor painted over.
Закрыть
Outlook facebook page